<< back to press releases Strategic Named Outback Vendor of Decade Award Commemorates 10 Years of Superior Customer Service DALLAS, Texas (April 29, 2003) - Strategic Equipment and Supply Corporation (Strategic), one of the nation's largest providers of equipment, services and supplies to the foodservice industry, has been named by Outback Steakhouse, Inc. (Outback) as a Vendor of the Decade for providing consistently high levels of customer service for over 10 years. Strategic was acknowledged for its "same day" shipping commitment, sustaining nearly 100% fill rates, and providing professional and individual customer service. The award was presented at Outback's annual conference in Orlando, Florida in March. "Strategic has been instrumental in our development," said Lindon Richardson, Outback's Senior Vice President of Design and Purchasing. "They operate as an extension of our department and reflect our culture and principles." Richardson cited Strategic's "team-based approach" and "great people who listen and respond to our needs." Kevin Bruce, Strategic's CEO, responded, "We are honored to receive this recognition from Outback because it reflects our commitment to truly partnering with clients." He added, "Strategic combines expansive nationwide capabilities with personal, one-on-one attention to our customers. Our vehicle is foodservice equipment; our passion is service." Bruce concluded, "That passion is conveyed through our employees, who take great pride in what they do." According to Richardson, "Strategic has gone above and beyond our expectations, particularly in their honesty and ability to make people feel comfortable." He adds, "As a hospitality company, those qualities are crucial to our success." Outback is a leading operator of over 900 restaurants including Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Fleming's Prime Steak House, and Roy's.